Think of the Product

The other day I went out with my model friends to get some photo practice and work on various techniques. One of the things we worked on was the idea of selling a product. Fashion and advertising photography is not all about taking a pretty picture. The photo has to serve the purpose of making the viewer want or at least think about the product that is being displayed.

More Bars in More Places!

You have to first establish a mood that will best portray the product or lead to the product. Then you have to think of ways to bring out that mood in the character, surroundings, and photo style; establishing a common idea and theme for the photo and why one would want or need the product.

What to Wear in a Breeze

You don't have to be right in peoples faces with it, the best way to display your product is to incorporate it into the world around it.

Signed,
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